Loreal Yours Truly Campaign

Loreal Paris Yours Truly Campaign for their True Match foundation ,truly piss me off.Its marketing line is ,that it matches 98% of UK skin tones.Which is a blatant lie. When you consider that Britain colonize half of the world. You can imagine how many different types of people the Uk uncounted. And how many of those different peoples descendants resides in Britain. The different ranges of skin tones in the UK range from pale vanilla, English rose, yellow brown,coco brown to darkest brown almost black.The range is huge,as was the empire.

But when you look at this marketing campaign you will be amazed .That a huge company like Loreal Paris can’t understand that black women & women of colour skin tones range’s from vanilla, yellow ,brown , dark brown and everything in between. When you look at the range there’s no colours between Gracie from the Ugly side of Beauty and BeautybyJJ aka Jennie Jenkins .Which is just crazy.That’s a huge different in colour.Look below to see what I mean.



Loreal are taking the piss by not putting any colours in between these two famous British Bloggers

But they put subtle differences in the colour of foundation for white women, there target market ,check the photo’s  below to see what I mean.But do little for black women ever though Sub Sahara Africa is know to have the most diversity skin tones on the planet.Last count there was 24 skin colours in SubSahara Africa.


loreal yours.jpg

I happened to be in between Loreal 7W and 8N.And so is my mum and sister  .So this mistake makes me mad.

How the hell did Loreal Paris come up with only 2% of uk skin tone cant buy there foundation I dont know. But I will be making a video to prove them wrong.Watch this place.

.And I will be reporting them to advertising standards commission for false advertising .I am fed up of Huge White European companies making claims they cater for black folk  and people of colour, better then black companies and Asian companies .Just because they have a huge marketing budget to bombard folk with there products and own the means of production ,that small UK black companies don’t have.

No one pulls them up on there bullshit especially all those white British magazine like Vogue,Cosmo, Marie Claire etc.They just take the advertising money and keep singing there praises ,while UK black women &women of colour keep mixing foundation in the kitchen.

Me, my mum and my sister can’t find are shade in there range and I know quite a few other people who cant find there shades too. Its time to write a letter or start our own UK brand for black/ Asian women and stop letting white European companies lie and crush us with there money and lies.Black people , women and men of color are most likely to be unemployed in the Britain.

Starting companies that cater for the changing face of Britain would help to solve these problem and give us a chance to celebrate are diversity beauty ,whatever shade we come in. And  we won’t have to wait on White companies like Loreal Paris to realise we’re British ,we wear makeup like white women and we count. Please comment and share on social media.And write to Loreal to complain too if you can and want to celebrate all types of beauty. I did complain to them but they just repeat the line that there true match foundation match 98% UK skin tones.

Blacklivesmatter folks


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