I am just a brown skin girl living in a vanilla world and I hear constantly how colour don’t matter but I still can’t walk into any high street shop or department store in England and get the right shade of foundation for my skin tone. I have to order online or go to a specfic shop to buy foundation.
So when I saw Maybelline new advert advertising the fit me foundation I was surprise as it said it now has 40 shades .I thought bloody hell that a lot. As I looked closer to the ad ,I notice it was only for normal to oily skin.
I thought that counts me out as I have dry skin.Its seem there a myth that black skin is oily .My skin is very dry .I get annoyed when people tell me its weird for a black women not to have oily skin. I just tell them ,no its not as I don’t have oily skin.
I looked at the US advert and notice there was only one black women in the advert even though it said it has 40 shades.And the Asian and European women all seem to be closer to the same shade.Its seem white capitalism beauty company Maybelline just don’t get African skin stone can range from the white cream to darkest brown .Its funny how the ad was saying foundation for all skin tones and contrdict it self with only light skin tone show and one token black women in shade 360 is meant to represent all black women
The ad is a USA ad and the same ad in Uk only 19 shades are available in the uk.This is very unfair.I will have to complain to Maybelline about this .
I am getting really fed up of white dominated beauty companies and there false advertisement,They getaway with it everyday and people just don’t see the racism behind it.Its time Black people start there own beauty companies and stop letting white beauty companies get away with false advertising and not providing enough shades for the variety of brown skin women of African descent .
False advertisement seem to be the name of the games in the white beauty world.